Search Engine Marketing
When people search for something related to your business, make sure your business is right in front of their nose using search engine marketing.
We know: Google Ads, Microsoft Ads (Bing).
Why Search Engine Marketing?
Search engines are a cornerstone of the internet – it lets people find what they are looking for and provide us with a way to get your business in front of people who are looking for it.
While search engine optimisation (SEO) is a long-term project, search engine marketing (SEM) gets your business exposure immediately and targets people who know what they are looking for.
Data drives every decision we make, and this includes search engine marketing. Using detailed keyword research, carefully crafted ad copy, and a framework of continual optimisation, we make sure your ads appear in the right place at the right time for the right people.
An in-depth and exhausting keyword research process means that you only advertise on keywords and keyphrases relevant to your business, meaning less wasted ad spend and more high quality traffic to your website.
Regardless of the degree of competition for your keywords, we tailor all of your ad copy to ensure high relevance to your keywords. More importantly, we craft ad copy that gets people to click!
We’ll use every tool at our disposal to continually tweak and optimise your SEM campaigns, geared towards maximising the efficiency of your budget. We’ll continually work to lower your cost per clicks, increase your click-through rates and increase your return on advertising spend.
Get in touch for a chat to see if our approach can help your business grow!